How Often Do You Go Out Showrooming?
Showrooming is a relatively new industry term that describes people who shop at retail outlets, review the products and then later make their purchase with an online retailer – where they usually save...
View ArticleTop 10 E-Commerce Checkout Pitfalls
Let the customer get through the e-commerce checkout process as quickly as possible. One of the biggest and longstanding online retailing issues is confronting the customer with unwanted surprises...
View ArticleThe Question of Rebranding
When is the Right Time to Rebrand? For an online business that has established a reputable brand and a clear identity, why would it ever consider the idea of rebranding? The best reasons for rebranding...
View ArticleLooking into the future: Mobile payments and NFC
With mobile payments and NFC (near field communications) becoming more common, what does the future hold for marketers using paper money and debit and credit cards? Technology experts now predict that...
View ArticleCheck out e-commerce and apparel industry best practices
E-commerce shopping has improved dramatically over the past few years to the point where there is an expectation by the consumer that an e-commerce website, app or mobile platform should be intuitive...
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